Finding Beauty, Genova

It was a good day today, photographically.  A slower day perhaps.  There was cleaning to do here at the apartment, mails to answer, supplies to buy in ... walks to take.  And my marketing course too. My next meeting is on Wednesday.

The course is 6 weeks of learning how to create a targeted marketing campaign and I really can't speak highly enough of my coach, Karen Skidmore.   I am my own worst marketing person.  Photography is fine.  Writing, a pleasure but marketing is one of those nightmares.  I had no clue where to start.

It's a little bit like being back at university.  It seems I'll never outgrow my dodgy studying techniques but they always worked out so perhaps I should relax about that.

Anyway, last photograph tonight ... I promise, but wandering along Via Dante in exceptional light, I noticed the sky and the corner of this building and found them beautiful.

everything ...

I'm putting together a book about my times in Genova ... but I'm launching/writing/creating a marketing campaign too.

And I am learning that I can't put together this book until the marketing is done, till the Newsletter is written, until the adverts and everything else is done because it all comes out of my head and they don't play well together.

I fly soon.  Back to Genova.  Perhaps there, and then, marketing tidied up and put out in the world, perhaps then I will simply sit down and put all the pieces of 'book' I have here on my desk.