Finding Beauty, Genova

It was a good day today, photographically.  A slower day perhaps.  There was cleaning to do here at the apartment, mails to answer, supplies to buy in ... walks to take.  And my marketing course too. My next meeting is on Wednesday.

The course is 6 weeks of learning how to create a targeted marketing campaign and I really can't speak highly enough of my coach, Karen Skidmore.   I am my own worst marketing person.  Photography is fine.  Writing, a pleasure but marketing is one of those nightmares.  I had no clue where to start.

It's a little bit like being back at university.  It seems I'll never outgrow my dodgy studying techniques but they always worked out so perhaps I should relax about that.

Anyway, last photograph tonight ... I promise, but wandering along Via Dante in exceptional light, I noticed the sky and the corner of this building and found them beautiful.

Patrice van de Walle, of Web Video Impact

Yesterday I spent the day, someplace else in Belgium, photographing Patrice van de Walle of Web Video Impact.  His company is a European leader in Client Led Video Marketing.  One of his current projects is working with companies who want to highlight the engagement their clients have with products or services.  

Web Video Impact's stated objective is to place the client, as much as is possible, into the production and distribution of advertising videos.  It's exciting and I loved the concept. I viewed some of his work yesterday, and was impressed.

Francesca Puccio, a much-admired interior architecture and renovation specialist and friend here in Belgium, has a beautiful sample of Web Video Impact's work up on her website.

And then ... as I worked on, with my second photoshoot of the day, Patrice filmed me at work ... just for fun.  So, if all goes well (and I can deal with the sadness of not actually looking like Sandra Bullock) you may get a taste of how it is to be photographed by me ... captured by the maestro himself. 

The photograph below, shows Patrice filming me, with one of the smaller more portable video cameras in his stable of cameras.

everything ...

I'm putting together a book about my times in Genova ... but I'm launching/writing/creating a marketing campaign too.

And I am learning that I can't put together this book until the marketing is done, till the Newsletter is written, until the adverts and everything else is done because it all comes out of my head and they don't play well together.

I fly soon.  Back to Genova.  Perhaps there, and then, marketing tidied up and put out in the world, perhaps then I will simply sit down and put all the pieces of 'book' I have here on my desk.